Choosing the right metrics for your A/B tests is crucial to unlocking actionable insights and driving meaningful improvements in your product or website. But running an A/B test is not just about splitting your audience and measuring what performs better—it's about measuring the right thing. Whether you're optimizing a fintech...
Ship Faster, Learn Faster: The Power of Feature Flags & A/B Testing
Successful B2C and SaaS companies like Facebook, Netflix, Airbnb, and Dropbox aren’t just building features—they’re continuously learning from their users. One of the key tools they rely on to do this is feature flags. Feature flags (or feature toggles) allow these companies to release new functionality gradually, control its exposure...